Reporting & Analytics

Our Reporting & Analytics Process //

When you engage with Ignite, we will first determine the goals of the campaign. Following this, we will create custom reports that measure our success. When utilizing Ignite Visibility for your online marketing you will see that you are always attracting new traffic to your website and growing the size of your online presence.


Step 1 //

Analytics Access to All Accounts

Step 2 //

Full Audit

Step 3 //

Recommendations by Channel

Step 4 //

Strategic Plan Based on Business Goals

Step 5 //

Implementation of Online Tracking

Step 6 //

Implementation of Offline Tracking


1. How often are reports produced?

Clients can expect to see in-depth monthly and quarterly reports, as well as weekly summaries.

2. What can I expect to see in a report?

While the exact metrics will vary by industry and business goals, a report will typically include information on website traffic, month-over-month or year-over-year growth, increases in ranking for top terms, keyword reports, goal reports, earned links, growth of any social communities, mobile traffic growth, conversion rate by channel, and much more.

3. What are some of the best reporting tools?

Different SEO reporting tools come with different strengths—for example, some are more focused on backlinks, whereas others get deep into keyword research and performance. Here are a few of the best SEO report tool:

  • SEMRush – Allows you to create custom reports with drag-and-drop features. Beyond that, you can produce out-of-the-box reports about keyword rankings and on-page SEO.
  • Majestic SEO – If you want to show your clients who’s linking back to their websites, Majestic has you covered. The service uses one of the largest link indexes in the world.
  • Raven Tools – “The Best SEO Tools & White Label Marketing Reports.” That’s the promise of Raven Tools, a suite of applications that makes it easy to show clients what your SEO strategy is doing for them.
  • Ahrefs — Best known for “backlink profiling,” Ahrefs is ideal for reporting on areas like broken links, top pages, and organic keywords.
  • Moz—Moz covers everything from technical SEO issues to keyword research, backlink analysis, and more. This platform is ideal for compiling keyword lists you can build content around, as well as making predictions about ranking for specific keywords.