Ever since internet usage started becoming more mainstream, email marketing has been one of the best ways to promote your brand. Of course, before you can even start blasting out emails to prospective clients or customers, you first have to build an email list by collecting names and addresses. But even you’ve gathered a healthy collection … [Read more...]
Ecommerce Email Marketing: How to Double Your Sales in Half the Time
If you didn't already know that ecommerce email marketing is an art, we're here to prove it. The average email open rate is about 20%. If you want your content to count, everything from the subject line to the HTML coding is a critical piece of the puzzle. But just because it's difficult doesn't mean you can't do it. As Email Marketing … [Read more...]
Klaviyo Review 2021: Email & SMS Solutions for Ecommerce
Want to know if Klaviyo is the right platform for you? With a roster of 50,000+ customers, Klaviyo caters to businesses of all sizes and promises to deliver improved ROI through email and SMS marketing. Let’s dive right in. What We'll Cover in this Klaviyo 2021 Review: What Klaviyo is Reasons to Choose Klaviyo Types of Businesses … [Read more...]
Email Design That Captures (& Keeps) Your Readers Attention
First impressions matter, especially when it comes to emails. Did you know that the average office worker receives more than 120 emails per day? With a number like that, how can you ensure yours receive maximum open rates? Today, Ignite Visibility’s resident Email Marketing Specialist Presli Marquez is taking the guesswork out of designing a … [Read more...]
Email Program Management: Should You Go Internal or Agency?
When an email marketing campaign delivers successful results, it feels like a completed jigsaw puzzle with no missing pieces—but the route there isn't always seamless. I'm Lauren Rugge, Email Marketing Strategist at Ignite Visibility. Email marketing management isn't standardized. Some opt for an in-house team while others choose to hire an … [Read more...]
Email Marketing Webinar: 3 Steps to Drive More Revenue
It’s no secret that email marketing produces incredible returns. But with all the strategies, tactics, templates, and tips available, you’ve likely found yourself wondering what you should really be focusing on to see noticeable success in your email marketing. Besides creating a consistent sending schedule that continues to nurture and … [Read more...]
Email + SMS: Why Integrating Will Boost Reach & Conversions
If you want your company to stay ahead of the competition, you need to continually find new ways to effectively engage your audience. And often, that means you need to have a blend of tactics to support your overall marketing efforts. While email is a tried and true communication channel, adding SMS to the mix is a surefire way to optimize your … [Read more...]
4 Ways to Grow Your Opted-In Email List
As data privacy concerns and their corresponding laws continue to roll out, owned channels like email and SMS are taking center stage. Now more than ever, growing your email list is integral to the success of your digital marketing efforts as a whole, and a key driver of success in your email strategy. In this post, Ignite Visibility … [Read more...]
From Batch to Behavioral: Why Behaviorally-Triggered Emails are Critical
Without question, email has become one of the most effective channels for business communication, proving time and time again to deliver the highest return on investment. But, with the average individual receiving more than 120 emails per day, how can you make sure your emails will actually be opened and read? In this guide, Ignite … [Read more...]
SafeOpt Review: Is It Safe for Your Business?
Whether it’s setting up popup shops or offering free giveaways, companies are consistently looking for new ways to connect with their customers. Email marketing seems to be the method of choice for most brands, with nearly 9 out of every 10 marketers using email to distribute content. However, some organizations are crossing ethical lines to … [Read more...]
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