Wondering what ROAS is? If you’re in charge of advertising for your brand or eCommerce site, it’s an acronym you need to be very familiar with. In this article, I'll cover the concept of ROAS in-depth and give you some insight as to how to calculate it for your brand. What We'll Cover: How to Calculate ROAS How it Differs From … [Read more...]
Tackling SEO in your home country is one thing. International SEO targeting is another. With international SEO comes errors, and you need to know how to fix them. Here’s how to debug international SEO issues. That way, your pages can rank on the right search engine results pages. What We’ll Cover: Why Debugging International SEO Issues is … [Read more...]
This week, we spotlight Janine Pelosi. She’s the Chief Marketing Officer at Zoom. Yeah. That Zoom. We’d like to congratulate Janine Pelosi and the Zoom team on outstanding Q4 and Fiscal Year 2022 results. The company saw revenue increase 55% year-over-year to almost $4.1 billion. Zoom also reported GAAP income from operations at more than … [Read more...]
Digital Marketing News 3/21/2022 - 3/25/2022 This week: a new Google algorithm update takes aim at product reviews, YouTube offers new features for livestreamers, and Instagram enables product tagging. Here’s what happened this week in digital marketing. New Google Algo Update Takes Aim at Product Reviews This past week, Google started … [Read more...]
Sometimes, the best customer insights are right under your nose. I’m Danny Conlon, Director of Product Management at Ignite Visibility. I’m here to tell you about how the site search function and Google Analytics’ site search report can change the way you understand your audience. What can you get from digging into site search … [Read more...]
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