What is clickbait? It's a marketing tactic intended to draw attention and entice users to click through. But clickbait is by and large considered a misstep in marketing, intended to mislead and dupe users into clicking spammy content. So, is it ever acceptable to use clickbait? Read on to find out. What You'll Learn: What Clickbait … [Read more...]
5 Content Marketing Trends to Watch in 2022
When you invest in content marketing, you improve your ability to engage your audience, convert more leads, and boost brand awareness. But content marketing can take on many forms. The key is to determine which content marketing trends and tactics are the most effective. Your business should leverage them to reach your goals. 2022 Content … [Read more...]
Digital Marketing News 2021: Top Marketing Stories of the Year
As we wrap up 2021, let’s take a minute to look at some of the biggest digital marketing trends this year. So much has unfolded this year. It can be hard to pinpoint exactly what change had the most profound influence on the way we market online. From Google algorithm updates to cookieless tracking in email marketing, what digital marketing … [Read more...]
16 Major Marketing Challenges Marketers Will Face in 2022
More companies are shifting their focus to the digital space and advertising on different platforms. 2022 is going to be a year with more challenges to marketers than ever before. Over my time in the digital marketing industry, I’ve seen a lot of challenges and trends come and go. The best advice I can give you is that a good offense is the … [Read more...]
The Ultimate Guide to SEO Copywriting
The marketing sphere is constantly evolving, but if there's an adage that rings endlessly true, it’s that content is king. Content marketing has transformed the ways in which businesses engage with consumers. From magazine features and television advertisements to social media memes and beyond, the written word has always been instrumental in … [Read more...]
Video Content Marketing: How to Increase Conversions
Here's a crazy statistic: By 2022, video will make up more than 82% of all consumer internet traffic. Frankly, if you're not using a video marketing strategy, you're at risk of missing the boat. With shouts of Web 3.0 and the metaverse all around us, knowing how to do video content marketing the right way is key. What We'll Cover: What's … [Read more...]
How to Increase Website Traffic 300% Using Max Image Preview
What if I told you that Google recently announced that there are a few simple ways to drive over 300% MORE traffic to your site? And what if I followed up by saying all you have to do is add a meta tag to your site? Keep reading because, in this article, I’m going to share how to increase your website traffic for free using Google’s Max … [Read more...]
10 Cross-Channel Marketing Tools to Save You Time
Today’s consumers are more connected than ever before—checking their social media apps, emails, and text messages a whopping 96 times per day. And the expectations of the brands they do business with have never been higher. For organizations big and small, this presents a unique challenge of cutting through the noise to successfully reach their … [Read more...]
How to Find a Profitable Blog Niche
These days, blogs are a dime a dozen. So, how do you differentiate yourself in such a saturated market? Choosing the right blog niche is a key way to ensure you’re off to a strong start. What We’ll Cover: What is a Blog Niche? Choosing Your Perfect Blog Niche Brainstorming Tactics to Help You Find a … [Read more...]
How to Develop a Marketing Budget for Your Business
In this article, we’ll go over how to create a marketing budget and provide you with a few budget templates. These templates are used by actual marketers and marketing companies to help them decide how to spend their money in order to receive the highest returns. Let’s get started with why a marketing budget is essential to your … [Read more...]
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