Audience Insights from Facebook are the real deal. Because if you want your brand noticed on the platform (and with over 2.7 billion monthly active users, you definitely do), you need to think about ads. Facebook Audience Insights will help you run them effectively. Here’s how it works. Here's What You'll Learn What Are Facebook … [Read more...]
Did you know? Native advertising spend made up almost 65% of all US digital display ad spends in 2020. This makes it one of the fastest growing formats on the market. And if you’re not doing native advertising, you’re missing out. But I’ve got you covered. In this guide, I’ll go over everything you need to know to get started. Discover … [Read more...]
This week, we spotlight Morgan Flatley. She’s the Global Chief Marketing Officer at McDonald’s. We’d like to congratulate Flatley and the McDonald’s team for the company’s ongoing financial success. U.S. comparable store sales increased almost 14% last year. That’s the highest year-over-year gain on record. Additionally, digital sales … [Read more...]
Everything is a User Experience The other night I dropped into a local Ramen shop for dinner. The place was busy, and the hostess was doing the standard restaurant practice of taking names and giving a time frame for the next tables. I was eventually seated at the nearest bar seat a few paces from the host stand. To my left, there was more … [Read more...]
As the most widely used social media platform in the world, Facebook is a must-have for your marketing tool chest. Here, I’ll cover all the different Facebook ad sizes and types available so you can make your ads grab just the right amount of attention. What We'll Cover: Facebook Feed Ads Facebook Carousel Ads Facebook Right Column … [Read more...]
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