Wondering what ROAS is? If you’re in charge of advertising for your brand or eCommerce site, it’s an acronym you need to be very familiar with. In this article, I'll cover the concept of ROAS in-depth and give you some insight as to how to calculate it for your brand. What We'll Cover: How to Calculate ROAS How it Differs From … [Read more...]
Author John Lincoln
About the Editor: John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and winner of the coveted Search Engine Land "Search Marketer of the Year" award. With 16+ years of demanding experience, Lincoln has worked with over 1,000 online businesses including amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. Set up an appointment now or learn more about John Lincoln
3 Ways To Debug International SEO Targeting Errors
Tackling SEO in your home country is one thing. International SEO targeting is another. With international SEO comes errors, and you need to know how to fix them. Here’s how to debug international SEO issues. That way, your pages can rank on the right search engine results pages. What We’ll Cover: Why Debugging International SEO Issues is … [Read more...]
Janine Pelosi, Chief Marketing Officer at Zoom – Ignite Marketer of the Week
This week, we spotlight Janine Pelosi. She’s the Chief Marketing Officer at Zoom. Yeah. That Zoom. We’d like to congratulate Janine Pelosi and the Zoom team on outstanding Q4 and Fiscal Year 2022 results. The company saw revenue increase 55% year-over-year to almost $4.1 billion. Zoom also reported GAAP income from operations at more than … [Read more...]
Breaking Digital Marketing News (Updated Every Friday)
Digital Marketing News 3/21/2022 - 3/25/2022 This week: a new Google algorithm update takes aim at product reviews, YouTube offers new features for livestreamers, and Instagram enables product tagging. Here’s what happened this week in digital marketing. New Google Algo Update Takes Aim at Product Reviews This past week, Google started … [Read more...]
Facebook Audience Insights: A Marketer’s Guide
Audience Insights from Facebook are the real deal. Because if you want your brand noticed on the platform (and with over 2.7 billion monthly active users, you definitely do), you need to think about ads. Facebook Audience Insights will help you run them effectively. Here’s how it works. Here's What You'll Learn What Are Facebook … [Read more...]
What is Native Advertising? Get Your Content In Front of Your Target Audience
Did you know? Native advertising spend made up almost 65% of all US digital display ad spends in 2020. This makes it one of the fastest growing formats on the market. And if you’re not doing native advertising, you’re missing out. But I’ve got you covered. In this guide, I’ll go over everything you need to know to get started. Discover … [Read more...]
Morgan Flatley, Global Chief Marketing Officer at McDonald’s – Ignite Marketer of the Week
This week, we spotlight Morgan Flatley. She’s the Global Chief Marketing Officer at McDonald’s. We’d like to congratulate Flatley and the McDonald’s team for the company’s ongoing financial success. U.S. comparable store sales increased almost 14% last year. That’s the highest year-over-year gain on record. Additionally, digital sales … [Read more...]
Facebook Ad Sizes and Specs: Create the Perfect Ad
As the most widely used social media platform in the world, Facebook is a must-have for your marketing tool chest. Here, I’ll cover all the different Facebook ad sizes and types available so you can make your ads grab just the right amount of attention. What We'll Cover: Facebook Feed Ads Facebook Carousel Ads Facebook Right Column … [Read more...]
Turn 2021 Social Media Trends into a Social Media Strategy for 2022
The one thing you can count on in social media? Change. Platforms are changing, updating their algorithms, and introducing new features. Keeping up with all these evolutions sometimes feels like a full-time job. Let’s talk about how to stay on top of social media trends, which 2021 trends to keep, and how to update them to fit your … [Read more...]
Stephanie McMahon, Chief Brand Officer at World Wrestling Entertainment (WWE) – Ignite Marketer of the Week
This week, we spotlight Stephanie McMahon. She’s the Chief Brand Officer at World Wrestling Entertainment (WWE). We’d like to congratulate McMahon and the WWE team for their outstanding fourth-quarter performance. WWE recently reported a 30% increase in revenue to $310 million. Operating income increased a whopping 131% to $83.6 … [Read more...]
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