Wondering what ROAS is? If you’re in charge of advertising for your brand or eCommerce site, it’s an acronym you need to be very familiar with. In this article, I'll cover the concept of ROAS in-depth and give you some insight as to how to calculate it for your brand. What We'll Cover: How to Calculate ROAS How it Differs From … [Read more...]
Facebook Audience Insights: A Marketer’s Guide
Audience Insights from Facebook are the real deal. Because if you want your brand noticed on the platform (and with over 2.7 billion monthly active users, you definitely do), you need to think about ads. Facebook Audience Insights will help you run them effectively. Here’s how it works. Here's What You'll Learn What Are Facebook … [Read more...]
How to Create Lower Funnel Ads Your Audience Has To Click
A solid advertising strategy is a great way to reach customers at every stage of the buyer journey. By using the right copy, creative, and offers, you can place the most relevant messages in front of prospects at pivotal moments. The ultimate goal is to propel customers down the funnel. They should move from a general awareness stage (top … [Read more...]
How Does Pay-Per-Click Work? (2022 Guide to PPC)
You heard about it and now you're wondering, "How does pay-per-click work?" In this article, Ignite Head of Paid Media, Eythor Westman, tells you everything you need to know. By the end, you'll know more than most about pay-per-click marketing—and you'll be able to thoroughly answer the question what is pay per click? What You'll … [Read more...]
Advertising Campaign Framework: 9 Steps to Take for Better ROI
A solid advertising plan requires a strong foundation. You can't simply throw one together on the fly and expect powerful results. Doing so is ineffective and has the potential to waste lots of money. Instead, your advertising team should begin with the basics and get granular with your planning tactics. To help you get started, we’ve … [Read more...]
Value-Based Bidding: How to Revolutionize Your Paid Media Strategy
If you’re working in the world of paid media advertising, you know that it is evolving. There are some big changes coming to paid media advertising over the next couple of years. The strategy itself isn’t new. But, the push to focus on it is coming directly from and through media giant Google itself. Let me introduce you to value-based … [Read more...]
5 Must-Haves to Run a Profitable Digital Ecommerce Program
5 Must-Haves We Will Cover: Digital Ecommerce Numbers Media Mix Top-Performing Ecommerce Channels Top-Notch Website YouTube Channel As VP of Performance Marketing at Ignite Visibility, I spend my time working to optimize various programs. One of those just so happens to be ecommerce digital marketing. For … [Read more...]
Google Ad Extensions: Why Location Extensions Have The Largest Impact On Performance
Adding location extensions to your Google Ads account? Here's what you need to know about these Google ad extensions from Ignite Visibility's Sr. Paid Media Strategist, Eric Bodziony. If you've already linked your Google My Business account in Google Ads, you're ready to add location extensions to your campaigns. Even if you've added numerous … [Read more...]
8 Steps to Structure A Paid Media Pilot Campaign to Improve Your KPIs
You want to run a pilot program for a new ad network, but you don't know how to structure it, how much budget to use, how long to run it or how to present your idea to management. As it turns out, this is a problem many people have run into! Structuring a paid media campaign as a pilot program involves some key steps you won't want to miss. As … [Read more...]
How to Use Think with Google to Increase Mobile Conversions by 20%
As VP of Paid Media here at Ignite Visibility, I'll take all the resources I can get. Think with Google, an online resource made by the Google team themselves, knows an awful lot about optimizing the online user experience. They can tell you that mobile conversion rates are lower than desktop, but it doesn't have to stay that way. Knowing how to … [Read more...]
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