In February, Google changed the layout of its AdWords ads in the search engine results pages (SERPs). That’s going to affect the digital advertising strategy for many companies. In this article, we’ll take a look at what changed and how it will impact your own online marketing efforts. What Happened, Anyway? Once upon a time, if you Googled a … [Read more...]
PPC Management Tips that will Maximize Your Return – Infographic
The pay per click industry is always evolving with new strategies and tactics to drive potential customers to your website. Whether it's implementing custom bidding strategies or using advanced campaign targeting, check out what these experts have to say about PPC to maximize your returns this year! Share this Image On Your … [Read more...]
5 PPC Company Strategy Points to Bring up in Your Next Meeting
If you’ve outsourced your PPC strategy then you should be certain that the company you hired is practicing all the latest tactics to maximize your return on investment (ROI). If you haven’t questioned your PPC company in a while, then now is a great time to start asking questions about how the company is contributing to your bottom line. When it … [Read more...]
My Top Questions for Selecting the Best PPC Management Company in a Sea of Mediocrity
If you get good PPC management on your side, you’re going to make some serious money online. The difference between a rock star PPC manager and a Jr. level person is so vast, it is pretty much like night and day. It is really the same for SEO as well. In this post, I talk about what to look for in PPC management for your own individual … [Read more...]
5 of the Most Exciting New Developments in Pay Per Click
Successfully targeting internet users with pay-per-click ads typically means staying on top of – and in front of – how they interact with their devices. For PPC marketers, this means staying on top of new developments in ad management systems such as Google Adwords and Microsoft's Bing Ads. The two entities control a combined 97% of PPC conversion … [Read more...]
What You Should Really Look For In A Pay Per Click Company
Pay Per Click (PPC) marketing can offer tremendously powerful advantages for your business, but the key to making the highest return on your investment is choosing the right PPC company for you. While some business owners choose to handle their PPC strategies in-house, hiring a PPC management company can not only save you tremendous amounts of time … [Read more...]
Why Facebook Ads are Now Better Than Google AdWords, Sometimes
If you’ve been debating whether to use Facebook Ads or Google AdWords to launch your next marketing campaign, let me help you navigate this confusing decision. I’ve had countless business owners ask me if one platform is better than the other. And while each offers certain advantages, at this point I can say that Facebook Ads are now better than … [Read more...]
Business Guide for Choosing PPC Company for 2015
The online world of marketing has diversified over the last several years due to tougher competition and Google algorithm updates. Smart business owners are realizing that maintaining a website and practicing SEO simply aren’t enough anymore. To stay ahead of the competition, business owners have to utilize PPC advertising in addition to SEO and … [Read more...]
Business Guide for Choosing an SEO/PPC Company for 2015
An effective SEM campaign requires a tactical structure that involves a strategic approach to SEO and PPC; although, many are turning away from SEO due to the fear of Google penalties in light of the recent algorithm updates. However, a successful SEM campaign must have both SEO and PPC advertising as 70 percent of internet users find a site … [Read more...]
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